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1. Supersize It! Okay, okay… the real marketing term here us upsell it, but the word association takes me to McDonalds. You’ve been there… you pull up to the window, place your order and they always say… “Would you like to supersize that?” What bugs me is that I instinctively say, “Yes!” After all, for [...]
How one expert made a splash on CNN’S Paula Zahn Now, and how you can, too Cosmetic surgeon, Dr. Robert Kotler’s New York based publicist, made contact with the Paula Zahn Now program on CNN to schedule an appearance. Here’s what happened next. 1. Map out the segment with the producer *I was referred to [...]
Effective business networking is the bringing together of like minded individuals who, through relationship building, become walking, talking advertisements for one another. Keep in mind that networking is about being bona fide, building trust, and seeing how your relationship can genuinely help others. 1. Always figure out before you even walk into a room, what [...]
