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The Internet has changed how people do their business. Even small business owners are able to reach global market inexpensively nowadays, selling anything from apparel, collectibles, to computer software, service and coaching. The core of every business is sales. Many of the strategies to increase sales offline are applicable online, but not all of them. [...]
1) Identify Your Essential Competencies and Performance Metrics If I asked you to list all the essential competencies that YOU are in control of – the ones that are absolutely critical for you to be successful in your sales position…could you do it? For example… Essential Competency or not? ” Converting conversations to appointments? (yes [...]
Auto-responders, email systems which are built to deliver multi-step messages over time, will add value to your business in four ways: auto-responders can educate customers about your products and services, auto-responders can build rapport with your prospects, and auto-responders can carry much of your customer support and customer training load. These systems are always working [...]
You, like all marketers have a million and one things to do today! At the top of your priorities is marketing… finding more customers and raking in greater profits. If you’re looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) [...]
